F.E.I. - Fédération Equestre Internationale         ALLTECH F.E.I. WORLD EQUESTRIAN GAMES - KENTUCKY 2010    www.alltechfeigames.com

SEPTEMBER 2009 WEG TICKETS ARE ON SALE    www.alltechfeigames.com

FEI MARKS 50-DAY COUNTDOWN TO ALLTECH FEI WORLD EQUESTRIAN GAMES™ FEI PRESS RELEASE dated 6 August 2010To mark the 50-day countdown to the opening of the Alltech FEI World Equestrian Games™ in Lexington, Kentucky, the Fédération Equestre Internationale (FEI), the governing body of horse sport, has posted on its website a special video message from the founder and president of the event’s title sponsor Alltech.   Dr Pearse Lyons speaks of the excitement in the build-up to the event and the impact it will have on Alltech and on the city of Kentucky, the state and equestrian sport overall. He also explains how visitors can enjoy the “unbridled spirit of Kentucky”.   Dublin-born Dr Lyons founded Alltech, a leader in the animal health and nutrition industry, 30 years ago in Lexington, Kentucky. The video message is available at www.fei.org.     The Alltech FEI World Equestrian Games™ are the FEI’s flagship event and are the world championships for Dressage, Eventing, Driving, Jumping, Vaulting, Reining, Endurance and Para-Dressage.  The Games take place at the Kentucky Horse Park from 25 September to 10 October 2010. For tickets and information, visit: www.alltechfeigames.com   or contact the Alltech ticket hotline  888-934-2010.

Press Release April 9, 2010   USEA Announces Marketing Partnership with Alltech FEI World Equestrian Games  United States Eventing Association with the 2010 Alltech FEI World Equestrian Games Obtain Tickets to the WEG through this Promotion LEXINGTON, Ky.-The United States Eventing Association today announced a marketing partnership with the 2010 Alltech FEI World Equestrian Games that will launch April 6, 2010.  The United States Eventing Association will be working with the World Games 2010 Foundation, Inc. to promote the 2010 Games by communicating ticket and hospitality opportunities to their membership.  The Association will then receive a portion of the proceeds generated by their membership through these efforts.  "We are very excited to announce this partnership with such a terrific organization as The United States Eventing Association," said Terry Johnson, Vice President of Marketing and Sales for the Foundation. "This will allow their members to get involved in the 2010 Games and support their Association at the same time."   USEA CEO Jo Whitehouse is delighted that the organization has been invited to participate in this marketing partnership with the World Games 2010 Foundation. "This is a wonderful opportunity for the USEA. Our members are excited that the Alltech World Equestrian Games are taking place on U.S. soil and are eagerly making plans to attend. We look forward to this partnership being a success for everyone."   Click to obtain tickets to the WEG through this promotion About the Alltech FEI World Equestrian Games The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and the American Quarter Horse Association. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com

WIN A TRIP TO THE 2010 WORLD EQUESTRIAN GAMES IN LEXINGTON KENTUCKY The North Carolina Dressage & Combined Training Association (NCDCTA) is sponsoring a WEG Raffle Promotion which is open to everyone!  Click HERE for Raffle Entry Purchase Form & Raffle details.   More information available at www.ncdcta.org

QUICK FACTS ABOUT THE GAMES The Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park September 25-October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines ever previously been held together at a single site— both firsts that will be achieved at the Kentucky Horse Park. The 2010 Games are expected to have a statewide economic impact of $150 million. It is anticipated that more than 600,000 spectators will attend the 16-day competition.   For more information on the 2010 Alltech FEI World Equestrian Games visit www.feigames2010.org    Dates of the Games:....................................... September 25 to October 10, 2010 Duration of the Games:................................... 16 days Anticipated Ticket Sales:.................................. 600,000 Anticipated Economic Impact:........................... $150 Million Number of World Championships:..................... 8 Number of Participating Nations:....................... 60+ Number of Equine Athletes:.............................. 900 Number of Human Athletes:............................. 800 Anticipated Media Attendance:.......................... 2,000 Anticipated Television Viewers:......................... 500 Million Anticipated Trade Show Booths:....................... 400+ Number of Volunteers Needed:......................... 8,000 Anticipated Volunteer Shifts in 16 days:............. 25,000  For more information on the 2010 Alltech FEI World Equestrian Games, visit the event’s official website